Monday, 20 January 2014

Wired - redesign magazine

Reference:
Indvik, L. (2013) 'Wired' Completely Overhauls Print Magazine [Online] Available at: http://mashable.com/2013/05/21/wired-redesign/, Viewed on 20/01/2014.


When redesigning Wired magazine, Claudia De Almeida quoted:

 "[We asked ourselves] what is technology, what kind of role does it play in our lives today, and how can that be communicated on the pages of Wired that people can connect to and that feels current?"

And

"From my point of view, technology is not only your computer on your desk anymore, it's part of your life. It made sense to me to have a design that felt more accessible, that didn't make you feel all the time that you're just reading a tech magazine," de Almeida said. "It's not only a magazine about technology, [it's] also a magazine about people who make technology happen."

The redesign tries to be less focused at the male gender audience and more inclusive of the female audience too.  

The "i" looks like a "1"


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