Demographic info

Reference:
Schmidhauser, T. (2013) The Big Issue Magaine Brand Audit Report 2013. Available at: http://www.slideshare.net/TabataSch/the-big-issue-magazine-final-report, viewed on: 28/01/2014.


585,000 readers a week

Gender and work status:
female: 56%
male: 44%
ABC1: 75%

Working full time: 41%
Studying: 31%

Age:
Under 24: 20.5%
25-44:      38.4%
45-64:      29.3%
65+          11.9%

Profile:
Urbanities, busy lives
Prepared to pay more for extra quality
Culturally, ethically and socially aware
Courageous, conscientious

Music concerned:
readers spend 3.8M on albums and singles
71% say music is important part of life
nightclub visits total is 377,000