Monday, 20 January 2014

Redesigning Fonts and layout for The Independent...

Reading an article on Taxi.com by Jullian Wong that draws attention to the new redesign at the Independent magazine.  Typeface designer was a guy called Henrik Kubel.

The Redesign includes:
New Typeface "Indy"
Has 14 fonts: 
Sans, 
Serif, 
Italic,
Condensed 
(all in Bold, Light and Medium)

Hairline (header) 
Numbers only.

Layout changes include:
Less mid length articles, leaving short or long articles, leaving more white space.
Flexibility on word counts of articles.

Wong heralds 
"The Independent looks like a stylish literary magazine rather than a national newspaper, achieving the brief’s goal of ‘bold sophistication’ and setting it apart from other news publications."

Images:





Ref:
Wong, J. (2014) The Independent Gets a Bold, Sophisticate Redesign [Online] Available at: http://designtaxi.com/news/363220/The-Independent-Gets-A-Bold-Sophisticated-Redesign/, Viewed on: 20/01/2014.

First edition of The Independent:
available at: http://www.independent.co.uk/migration_catalog/article6246702.ece/ALTERNATES/w620/Pg-04-front-pages-1.jpeg, viewed on: 20/01/2014.

Looking at the website...
http://www.independent.co.uk/news/media/online/

main homepage:

available at: http://www.independent.co.uk/, viewed on 20/01/2014.

Article page:

available at: http://http://www.independent.co.uk/news/science/nasa-says-mars-mystery-rock-that-appeared-from-nowhere-is-like-nothing-weve-ever-seen-before-9070323.html, viewed on: 20/01/2014.






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