* Subtle
* Cut down the section that looked at what events are going on in New York town (wide readership, beyond living in NY)
* Adapted the typeface "Irvin"
Wyatt Mitchell, Creative Director says:
"As we build complex content hierarchies across multiple platforms, the New Yorker's primary historic typefaces—Irvin and Caslon—prove to be tools too limited for the problems we need to solve regularly,So we've added another tool to produce the typographic tension we need to communicate more clearly, more consistently."
New typeface: Neutraface. An art Deco inspired and generational typeface. Used for headings.
Available at: http://gizmodo.com/how-the-new-yorker-redesigned-for-the-first-time-in-13-1325328771, viewed on: 23/01/2014.
Christian Scwaltz, at House Industries, formed this typeface in 2002. Based on numbers and letters used on houses designed by architect Neutra designed. Added in the missing letters or numbers, basing them on the style.
"I took the limited number of uppercase letters and numbers we were able to find in photographs of Neutra's buildings, filled in the missing letters, and then looked at geometric sans serifs from the early 20th century to help me start to imagine how this would have looked if it had been a typeface rather than just architectural lettering."
"The New Yorker is one of the more appropriate places I've seen it used."
Reference:
Mitchell, W. (2013) 'How The New Yorker Redesigned For the First Time in 13 years' Interviewed by Alissa Walker Gizmodo, 9th September. [Online] Available at: http://gizmodo.com/how-the-new-yorker-redesigned-for-the-first-time-in-13-1325328771 [Viewed on: 23/01/2014].
Inc Magazine
"to integrate the print edition with its online offerings"
"We have always seen Inc. magazine as a title owned by the entrepreneurs who read it. Our redesign is a direct response to the changing habits of our audience and to the growing popularity and reach of our website and tablet edition. The new Inc. will bring readers our best content, in the way they want it with technologies an insights that they simply can't get anywhere else,"
Can find out further information on some things digitally by photographing the pages. In union with Layar - media based company that has technologies to make this happen.
Kearney, J. (2013) Top 10 Magazine Redesigns [Online] Available at: http://blog.agilitycms.com/top-10-magazine-redesigns#sthash.KCQmb3dt.dpuf Viewed on: 23/01/2014.
video:
Ref:
This video outlines the changes.
If have "Layar" app on your phone/pad device, you can scan the page, when an icon of a phone is on that page, and be sent to a website to watch further videos - gives further depth to a story, interactive.
New columnists, new ways of telling stories.
New sections for article grouping.
Launch - starting a company.
Lead - leadership within company you have
Made - entrepreneurs who build
Innovate - inspire, how to, ground breaking stuff
http://www.inc.com/eric-schurenberg/inc-magazine-redesign.html
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