Delicious and ridiculously beautiful, letters are carved from the trunk of a chestnut tree.
created for Howies, by Carter Wong.
So intricate, the word "unique" hardly scratches the surface.
Video here:
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Montgomery (2014) outlines Howies persona as "rugged, hard-wearing a low-impact ethos, Carter Wong decided to create the typeface using a wind-fallen chestnut tree from near the clothing brand’s base in Cardigan, West Wales."
Reference:
Montgomery, A. (2014) Creating the Castan Font [Online] available at: http://www.designweek.co.uk/we-like/creating-the-castan-font/3037834.article, viewed on: 29/01/14.
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