It describes itself as an Augmented reality App.
By photographing a page of printed media through the app, you are redirected to online sources that show videos of further information, whilst appearing as though it is still on the page (through the window of your camera phone)
Can scan magazine pages, business cards, printed material.
Can also be used for:
QR codes, video and audio in situ of page, social media sharing, view movie trailers.
Can also use as Scanning the outside world, geo layers, find out whats around you, homes for sale etc
logo
video:
Available at: https://www.layar.com/products/app/, viewed on: 12/01/2014.
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