Target Audience: in the north

Reference:
Lawton, C. (2010) The Big Issue in the North: Media Pack, Available at: http://www.bigissueinthenorth.com/wp-content/uploads/2010/09/media-pack-2.pdf [Online] Viewed on: 28/01/2014.

Targeted at:
• Urbanites leading busy lifestyles
• Prepared to pay extra for quality
• Culturally, ethically and socially aware
• Courageous conscientious consumers

The Reader
• 60% under 44
• 60% female
• 70% ABC1
• 33.3% have children
• 59% married/living with partner
• 69% believe it is worth spending more on quality goods
• 75% really look forward to reading The Big Issue
• 45% spend over 30 mins reading
• Exclusive – do notread print competitors

Full page size: 280 x 195mm
Full page bleed: 307 x 220mm