Artists looked into 2

Rosmary Sassoon-

Designed Sassoon typeface, for aided cognition in children's reading - slower reading enabled better understanding of words and tehir meaning.

Evidence:
http://www.ioe.ac.uk/services/23502.html

David Pearson

Field of Work: Typography

Passionate about utilising old hand processes, such as letterpress, rather than solely digitalised productions of text in graphic design such as book covers – an area he designs in prolifically.

“The Sole Aim of contemporary printing seems to be to eradicate imprefections or any trave of a book’s construction, and it is exactly these things (ink squash, variable impression, subtle mis-registration) that delight and engage me senses.  So, essentially, I am trying to build a level of unpredictability into the book’s conception.”

Pearson, D. (2011) Typography Sketchbooks, written by Heller, S. & Talarico, L. p249.  London, Thames and Hudson.