*food packaging design, book jacket design, awards from every major design award company, (Type Directors Club judge)
*Written two of her own books - Scripts, Delicantissima.
*Interested in various old style movements including Victorian, Art Deco, Art Neuveu.
Kevin Smith -
*designer, typographyer, teacher: communication design. (Type Directors Club judge)
Owns "& Smith" company doing graphic design commissions.
*formed the book "freedom riders", amongst others.
Jason Santa Maria - Incredibley busy and driven by Type. Typepedia founder (place for sharing typefaces), worked with UN, Miramix movies, Microsoft and others.
Previous Vice President of AIGA/NY.
My notes from the On Web Typography talk: (all quoted words are Jason's exact words)
"No Type is born evil" its the people that use it and misuse it that make it bad.
"Type should be an equal player in the design, it should not trump the design, nor fall back from the design. we have to find that balance"
-->> handwriting proven (scientifically) to slow down reading and light up different parts of brain and increasing cognition?? <<--
-->> Sassoon Font - designed to be read slower, aid cognition in children, more beautiful than comic sans <<--
"typography is an art of contrast" its about whats there and what isn't there.
"constraints can be very enrinching. you can do alot with a little" using limited selection of types and applying different pallettes to it. Masamovic yeli only uses 5 types :)
Techniques:
guidelines:
-make it bigger,
-contrast,
-add an element of surprise (neon socks for nike sports sponsorship)
-the longer the line, the bigger the line space
-more colour, more line height. typefaces have colour (depending on contrast)
When asking self - which type?
-dimensions (size and space you have)
-special features (old style figures, littagures, caps, italics?)
-prolonged reading (its purpose, is it text reading?)
-translated need?
when thinking about a type for a job, think deeper about the mood and sentiment when brainstorming. not just "modern, slick" think "powerful, blue collar, boxy" to aid creative ideas. then look for existing typefaces that meet those words. (in reference to "Mighty" brand and webpage)
Santa Maria, J. (2011). Webstock talk: On Web Typography, available at: http://talks.webstock.org.nz/speakers/jason-santa-maria/web-typography/, viewed on 06/09/2013.
Frank Chimero - designer, writer,interested in the creative design process. worked for microsoft, starbucks, facebook, other magazines.
My notes on The Shape of Design talk: (all quoted words are Frank's exact words)
"creativity is embracing paradox"
"the merging of two congruent ideas - creativity" (24:00 mins)
"using good deliberation, understanding, resulting in deliberate desire to be carried out with cleverness" quoting Aristotle as he comments on Design.
the logic machine. if a=b, and b=c then a=c. logic business model. its about control though. aristotle came up with it. then came the domain of truth.
often a gap between businesses asking for design and the designer creating solutions. the business focuses on the end result, the designer focuses on the process gone through to reach it, as well as end result.
Key themes - be 'squishy', be human, be more real, show more delight in design than inform or advertise. create a physical response in the viewer is gold. Where surprise and clarity cross over, you get delight. Skill is small part of the brain, how we interpret and think is in all of rest of it.
-->> "8 and a half" movie by Fellini <<--
Chimero, F. (2011) talk: Build conference:The Shape of Design, available at: http://vimeo.com/17084347, viewed on 5/09/2013
Eduilson Wessler Coan
Type designer. Works on computer almost solely, only sketches ideas on paper and scans them in to assist with the Vector making devices.
On Eduilson Wessle Coan article, he is Quoted saying:
On Eduilson Wessle Coan article, he is Quoted saying:
"I am not an illustrator, so when beginning a new project most of my sketches are done very simply with pen or pencil, just to find the right shapes and some details. It often happens that when I am drawing lettershapes working on the computer, I take a pencil and make some roughs on paper, only to relax. When I see a potential new form I take a photo and archive the picture, to serve as a basis for the construction of a new typeface in the near future.
Also I began working with “automatic calligraphy tools” such asParallel Pen and Pentel Brush in order to learn more about the structure, contrast, angles and weights of letterforms. Simple exercises with these tools help me produce vector shapes more quickly."
MyFonts (2013) Creative Characters:Issue 64 Nov 2012: Eduilson Wessler Coan, available at: http://www.myfonts.com/newsletters/cc/201211.html, viewed on 06/09/2013
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