Talking Germany with Erik
Field of Work: Typographer, Typomanic, Information Manic.
Information architect Manic: we design things that people need and we put it together.
Berlin object
Printing machine when he was 12, began interest then in typography.
As an adult realised the sensual association with letter.
typography is a major contribution to civilsation. by definition it is something that isnt supposed to be known who did it.
"you dont know the baker who bakes your bread, you just buy it. You dont know the farmer who cuts the wheat for it, you just buy the stuff."
revamping of the economist magazine, very successful.
cleaning things up with the articles, making the reader know what to expect from the articles, helps the reader orientate themselves so they know how long they have to read an article and find that one,
lowercase "a" is his favourite letter, its the first one and its pretty. looks like a person walking around with a beer belly!
least favourite is a lowercase "i" as it looks like a line that merges with an L.
German rubbish bins have such great design that they are imported about.
German road signs are abit all over the place, so many of them, over detailed.pedestrians dont know them.
loves bikes - function and design all in one.
-->Designed 20 familys of typefaces. Might have 24 types within a family.<---
"Public communication was more beautiful and transparent that would really help people alot"
Spiekermann, E. (2011) Talking Germany: Peter Craven, available at: http://www.youtube.com/watch?v=r00aOwJOWSk, viewed on 23/09/2013.
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