Further header typeface ideas

Using open source typeface from Dafont.com called roboto to explore making a body copy text and a header text.
The header text will be more ornate and catchy, to draw the eye in.

With clipping mask layer of a photo of some red bricks in worcester, applied another mask layer of the big issue red hue.

idea 1

idea 2

The filled in letter approach of typeface design really only suits very informal readers, and is often associated with hipsters!  It is a tangent to the mainstream but in a commercial way.  

I dropped this idea, but kept the idea of having some letters that grey shade: the ones that have enclosed bowls.  There was something about this enclosure that matched the brief's focus on the homeless.

Here is the final alphabet: