Looks strong and smart - the colours are so contrasting that they make each other's space clearer to read. It resembles a print that has been pressed through a few times and is worn, through the effects on the bricks.
There is no "The" because in the reinvention and rebranding of the magazine I decided the "The" was surplus. Why waste a word when getting to the point of the magazine.
Also, historically the vendors just shout "Big Issue" and the "The" is not used then either.
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