Ideas Generation: body copy text

Road inspired, with white line down the middle of the capitol letter.

Lower case references back to BIG ISSUE with thsoe letters in red colour of big issue.
However, feels a bit immature and not sophisticated enough to represent the magazine.

In the end i went with an open source typeface called Roboto.  It is neat, smart and easily readable.  It does not cause too much visual confusion or distraction when compared with the Logo or Header typefaces I've created.

Layout of typefaces: Mocked up in a Big Issue inside page

The text colums have too many rivers.  There would be spaces in the paragraphs and also the text has not been justified in a way to make it pleasant to view.  Also the hypens are carrying over the edge, quite unprofessional for a published paper.

Further header typeface ideas

Using open source typeface from Dafont.com called roboto to explore making a body copy text and a header text.
The header text will be more ornate and catchy, to draw the eye in.

With clipping mask layer of a photo of some red bricks in worcester, applied another mask layer of the big issue red hue.

idea 1

idea 2

The filled in letter approach of typeface design really only suits very informal readers, and is often associated with hipsters!  It is a tangent to the mainstream but in a commercial way.  

I dropped this idea, but kept the idea of having some letters that grey shade: the ones that have enclosed bowls.  There was something about this enclosure that matched the brief's focus on the homeless.

Here is the final alphabet:

Ideas development: bricks and white lettering

enhanced contrast and laid out letters evenly

Looks strong and smart - the colours are so contrasting that they make each other's space clearer to read.  It resembles a print that has been pressed through a few times and is worn, through the effects on the bricks.

There is no "The" because in the reinvention and rebranding of the magazine I decided the "The" was surplus.  Why waste a word when getting to the point of the magazine.

Also, historically the vendors just shout "Big Issue" and the "The" is not used then either.