Ideas development: Bricks logo

Playing with the letters created spelling out "Big Issue" in the bricks:
Feels strong, sturdy, conveys concepts of the street and an urban street life.  Black and white is striking and strong.

Then adding background, with letters cut out:

Then with a red border and black letters:

Although it was interesting to try other ways of using the origonal bricks and lettering, i feel the look of the new developments create a contrived feel that is even slightly dated.  They are not a visually arresting as the origonal.  I will return to try and develop this idea with a closer approach.