Considering your target audience...

A few simple questions useful to ask yourself are:

What supermarket do they shop at?

What clothes shop do they shop at?

What is their job?

What else would be next to this on a shelf?

What is it's main competitor?

Mansueto Ventures (2013) defines searching for your target audience as considering the following:

Demographics:

• Age
• Location
• Gender
• Income level
• Education level
• Marital or family status
• Occupation
• Ethnic background

Pyscholographics:

·         Personality

·         Attitudes

·         Values

·         Interests/hobbies

·         Lifestyles

·         Behavior

Evaluate your decisions:

• Are there enough people that fit my criteria?
• Will my target really benefit from my product/service? Will they see a need for it?
• Do I understand what drives my target to make decisions?
• Can they afford my product/service?
• Can I reach them with my message? Are they easily accessible?

Mansueto Ventures (2013) Inc. :How to determine your target audience, available at: http://www.inc.com/guides/2010/06/defining-your-target-market.html/1, viewed on: 09/12/13.