Designed by Spranq Creative Communications Agency, a typeface that was a version of arial with tiny holes dotted through the inked section, not visible to the naked eye at 12pt size.
2010 tests by EcoFont revealed it was 28% more efficient than ariel alone. However, sans serif types use more ink than serif fonts so new software was invented that altered the typeface a person selected and added tiny holes to the inked sections when sent to the printer.
Currently supports 5 regularly used typefaces: Times new roman, Verdana, arial, Trebuchet MT, Calibri.
Matt Robinson's findings:
Matt did a simple experiment to test the amount of ink used in a selection of well known typefaces by colouring large scale versions of the same words in with ink, it was then easy to see the difference in ink used by different typefaces:
Much Kudos to Matt (and Tom Wigglesworth collaboration) to this visual display.
Richardson, M (2009) Measuring Typefaces, available at: http://www.matthewrobinson.co.uk/Measuring-Type, viewed on: 22/11/2013.
With Matt's findings, its clear that Serif typefaces such as Garamond, Currier, Times new Roman all are the top and use much less than sans serif counterparts Comic Sans, Cooper Black and Impact.
Notes:
Although not an exhaustive list, an indicator that the even lines of a sans serif use more ink to clearly define each letter, over the leading bottom serifs of a serif type that lead the eye up.
Helvetica, simular to arial, sits in the middle. So although EcoFont arial saves on its brother regular arial, will it only save as much as using garamond in the first place?
Ecofonts typefaces are heavier set than regular set fonts, according to Lee Mathews at Download Squad.
Mathews, L (2008) Does SPRANQ's Ecofont really use 20% less ink?, available : http://downloadsquad.switched.com/2008/12/22/can-spranqs-ecofont-use-20-less-ink/, viewed on: 22/11/2013.
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